Recently, a cable business network food industry entrepreneur interview caught my attention. It was a showcase about the New York trend setting burger joint: POP BURGER. Inspired by fast food American classic platters and simple and fresh flavors as a catalyst to do business and have fun. This burger joint is now rescuing and the old formula for doing business : the synergy between food and entertainment. The same tactic used for kids by other chains now in the adult world.

With two locations, the original is located in the heart of the meatpacking district in New York City and the newest addition is in Midtown East. A group of DJs play a wide range of music including rock and roll, top 40, hip hop, house, dance, 80s and even reggae.

A white and simplistic eye catching packaging design is helping this start up gain momentum. Another key element of their marketing has been the different celebrity visits to their two locations in Manhattan , which have increased their awareness across town.

Visit their site and preview their menu. They are launching an online ordering system.

Finally, they take reservations for parties of two to two hundred people, catering to your specific needs of service including open bar, hors d’œuvres, à la carte options and sit-down dinners.

Definitively this is a destination to consider during your next visit to the Big Apple.