Last week Yum Brands announced a new direction on their image and marketing future. Probably triggered by the existing economic downturn the company part of the Pepsico group has decided to upgrade their services from simple delivery huts now into now full meal huts.

This Goliath, that contributed to develop and shape the fast food industry during the last 5 decades will be reinvented to "The Hut."


It will be interesting to see how this company will perform when leaving its existing comfort zone (the company launched its first IPO as PIZ) and adventuring into new blue oceans.

Hopefully this risky change (it is important to remember that Pizza Hut is a global iconic brand) can help to boost sales, relaunch its image and keep America's growing FF business flourishing.

Let's see if Jessica minds dropping the pizza...