It seem as though the Colonel is being restricted by the FCC to use the word "Eat" in their advertisements. According to a report by The Onion, "KFC’s claim that its fried offerings have ‘that taste you’ll just love to eat’ is in direct violation of federal regulations,” acting FCC chairman Michael Copps said. “The word ‘eat’ is legally permissible only in reference to substances appropriate for human consumption. Any implication that a consumer could or should ‘enjoy’ a KFC Crispy Strip fails to meet these standards, and presents an unlawful deception to consumers.”

Ouch...

Check out some other violators on Mr. Copps list: